Video is an essential part of everyday life both at personal and business level. As a professional photographer we have been telling peoples/business’s story for over 30 years. So including video capture as part of our everyday professional imaging is essential. And as a photographer our skills for seeing and capturing light and the creative aspect of the subject has been developed over the last 30 years.
The art of story telling by video is also more flexible than putting all the elements into a single frame of a photograph. Video has the ability to use movement and sound to give a a broader emotional response for the viewer. The challenging is , as always, being aware of the target audience and where the video will be seen to design/produce and capture all the elements to suit.